The Chris Project

I was following the traditional path—school, university, and a steady job in hospitality. But as the years passed, I missed important family moments and constantly felt like just another number in a corporate machine. Then, everything changed when my high school sweetheart, Joel, proposed. I realized that I wanted more than just weekends off; I wanted the freedom to build a life where I could savour every moment, from family dinners to watching our future kids grow up.

That’s when I decided to start my own business. It wasn’t easy—there were sleepless nights, tough lessons, and moments of doubt—but I kept going. Over the past decade, I’ve built multiple agencies, each one teaching me something invaluable. Today, I run a thriving digital agency where I help online coaches scale their businesses with Facebook ads that deliver real, measurable results.