From IDF to Restoration: Idan Shpizear

Summary

In this episode, Christian Brim interviews Idan Speiser from 911 Restoration, exploring his journey from Israel to the United States and the founding of his restoration business. The conversation delves into themes of mindfulness, self-awareness, and spirituality, highlighting Idan's unique approach to business and personal growth. He shares insights on the importance of understanding one's inner world and the interconnectedness of all beings, emphasizing that true success comes from a place of awareness and compassion. In this conversation, Idan and Christian delve into the intersection of spirituality, tradition, and personal growth, exploring how these elements influence business and self-identity. 

They discuss the importance of integrating spirituality into daily life and work, the challenges of the rational mind, and the transformative power of self-reflection. The dialogue emphasizes the shift from a victim mentality to empowerment, highlighting the entrepreneur's journey of self-discovery and the quest for fulfillment beyond material success.

takeaways

• Idan emphasizes the importance of mindfulness and being present.
• He shares his journey from Israel to America, highlighting the challenges faced.
• The restoration business was approached with a focus on helping homeowners emotionally.
• Idan's company grew rapidly due to effective lead generation and marketing.
• He noticed a lack of business acumen among tradesmen in the industry.
• Idan's exploration of self-awareness began after hitting a financial ceiling.
• He learned to differentiate between his thoughts and his true self.
• The concept of inner awareness is crucial for personal growth.
• Idan believes in the interconnectedness of all beings and the divine.
• He advocates for understanding one's belief systems to achieve clarity. Kabbalah and personal experiences shape spiritual understanding.
• Tradition fosters family connection and security.
• Religion can be limiting; spirituality offers freedom.
• Integrating spirituality in business enhances integrity.
• Self-reflection reveals deeper truths about oneself.
• Triggers in life are opportunities for growth.
• The rational mind can distort reality and create limitations.
• Recognizing internal blocks is key to personal growth.
• Empowerment comes from taking responsibility for one's life.
• Fulfillment is found within, not in external achievements.

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Transcript

Christian Brim (00:01.326)
Welcome to another episode of the Chris Project. I am your host, Christian Brim. Joining me today is Idan Speiser with 911 Restoration. Idan, welcome.

Idan  - 911 Restoration (00:12.855)
Hi, thank you. Excited to be here with you.

Christian Brim (00:15.214)
I'm, you know, after our conversation before we started recording, I'm very intrigued with where this conversation will go. When I joined the green room, I could see that you were meditating. So let's start with that. What were you doing and why?

Idan  - 911 Restoration (00:32.791)
Yeah. Just sitting in the... So it's really when I'm meditating, I'm just falling into that space. There is a space that is always here for us. It's really more who we are than anything else external, right? So I saw that I have a minute or two just waiting, so I'm just...

sitting in the space. There's some sense of sweetness to it. it's just sitting in it.

Christian Brim (01:02.424)
Yeah. Yeah. No, I, you know, my, initial condition now is when I have a couple of minutes, I pick up my phone. but you know, actually it's interesting that you, were doing that because when I'm waiting for podcasts to start, I have this lovely window, not much of a view, but it's outside. and I have taken to.

being present and and looking outside and and I I don't know that I'd call it meditation but it is more mindfulness which is much better than the distraction of the phone but it's it's interesting that my my my little monkey brain wants the dopamine and so it wants me to pick up the phone so tell tell us about your

Idan  - 911 Restoration (01:45.185)
Yeah.

Christian Brim (01:59.708)
how you got into 911 restoration.

Idan  - 911 Restoration (02:03.243)
Yeah, absolutely. So as you hear my accent, I'm originally from Israel. I finished my service in the Israeli army. I knew I'm not going to go to university or college. Schooling was not really for me. And a good friend of mine said like, you know what, let's go to America. I heard money grows on the trees. Everything is super easy. Every house come with a pool. Let's just go. We're going to figure it out. Now we both barely spoke any English.

I worked as a bellboy for about a month, saved about $1,000 and came here, not really knowing anybody, not really speaking the language, but with a mindset that we'll figure it out and it's supposed to be very easy here in America. We landed here and we discovered, yes, the opportunity is massive, but we need to put some hard work in.

Christian Brim (02:49.378)
Yes.

Idan  - 911 Restoration (02:51.607)
Somebody was nice enough to give us a job as a carpet cleaner. So we bought a Volvo in 1978, two doors together, $500 each. We'd be able to buy the Volvo and all that. And we got to work cleaning carpet. And at that time, we were like five guys in one bedroom apartment. The apartment was pretty empty. So every morning, 5 a.m., we're uncomfortable. We're just lying on the carpet. like, let's get up and go to work. So we just drove to the city.

Christian Brim (03:18.883)
Yes.

Idan  - 911 Restoration (03:22.295)
And what happened pretty fast is we were available to take work all the time. So we just clean carpet all day long, just drive from one house to another house. And through the carpet cleaning, probably about eight months in, we got a call for a flooded house. Now we didn't know anything about restoration, blowers, none of it. We just extract the water, which are $600. We felt like we just made so much money. We celebrated that day by eating Chinese food. It was like a big day for us.

Christian Brim (03:48.878)
nice.

Idan  - 911 Restoration (03:51.489)
But at the same time, as we're standing there and we're seeing, as we're extracting the water and we're seeing another company coming in and bringing blowers and the uberifiers and creating this big mess in the house, we're seeing that the homeowner is really going through an emotional disaster. He doesn't know right and left how he's gonna pay for it, how he's gonna go through it. And the company just really cared about creating a mess, getting everything done, signing this big agreement, and we're out of here.

Christian Brim (04:06.488)
Mm, yeah.

Idan  - 911 Restoration (04:17.175)
I'm like, okay, that's interesting. And then I explore more of what is it that they do. And I realized after that they charge about 15,000 for their project. I was very thankful for my 600, but 15,000 sounds very good because we're here anyway. So I start seeing the same thing again and again and again. And at one point I said, you know what? I want to go into the restoration business, but I want to approach it from a different perspective. I want to make sure that I'm paying attention to the homeowner.

Christian Brim (04:17.325)
Mm-hmm.

Christian Brim (04:26.071)
Mm-hmm.

Sounds better.

Idan  - 911 Restoration (04:44.287)
I want to go there and I want to be there to really try to help him see the positive in the negative.

Christian Brim (04:51.576)
Yes.

Idan  - 911 Restoration (04:51.607)
So that was like the two parts that I tried to connect together. I don't wanna be just on the insurance company side or just on the homeowner side. I want to come in and create something that is unique and good. So that's how we got into the restoration space. We learned how to market and local biz developing and really build the company pretty fast. So we scaled the company from 250K a year to over three million pretty fast.

we really owned the idea of lead generation and we kept growing the company.

Christian Brim (05:18.094)
Nice.

Christian Brim (05:23.374)
Now, you, did you have, was your friend your partner in this business? Okay.

Idan  - 911 Restoration (05:27.989)
Yeah, yeah, yeah. we came together, we served together, we just...

Yeah, partners in everything we did. And yeah, so the end of 2005, this is where Katrina happened. So I went out to Katrina. At this point, we had a lot of vans and equipment and we have a great team in place. When we went out to Katrina, was a devastation to see what people going through. At the same time, there was so much work and there was many other restoration companies there. And we're not competing because there's so much work for everybody. And everybody came from different parts of the US, right? So we're not even in the same market. We all know it's temporary.

I notice is that most of the people averaging about $700,000, a million dollar a year, $600,000, and they've been in business for 15, 20 years. I'm like, what's going on here? I'm brand new in this country. I'm not really speaking the language. I grew my company that size. Why they are not growing? Then I noticed that most of the guys, great guys, they're just really stuck in the trade part.

Christian Brim (06:27.758)
Mmm.

Idan  - 911 Restoration (06:27.765)
They will talk to me for hours about blowers and the humidifiers and how to set up the van and how to charge the insurance company. And I'm about, what about scalability? What's the mission? What are you trying to create here? Like what's the strategy? And there was almost zero conversation around it. And then I start asking them, what if, when you're go back home.

We're going to work together. We're to do one plus one equals five. I'm going to help you. I'm going to talk to you about it. We're going to work some type of fee between us and let's see if I can really help you get to where you want to get. I did with one guy work, second guy work. At one point I had 10 people that I worked with with a license agreement. I didn't even think about franchising the company.

Then the lawyer that wrote the license agreement for us says like, listen, you guys becoming a franchise, they're using now the colors, the name of the company, you cannot keep doing it as a license agreement. So I'm like, okay, so what is a franchise? How it works? What we need to do? And that how we got into the franchise space. And fast forward to today, we have about 120 franchise owners, we're covering 330 territories, we're growing into Canada as well, and yeah.

Christian Brim (07:40.876)
Very nice. I love that story. I really do. And I think that what you noticed with the other tradesmen is ubiquitous across all industries is that people get into a business because they have a skill and they don't really know the business part of it and don't even think in those terms, right?

Whether it be marketing or finances or employees and scalability or like the just it's not what they think about. And I started out as a franchise, strangely enough, there were when when I started back in 1997, there were actually three accounting franchises that I could pick from. None of them exists anymore. But

Idan  - 911 Restoration (08:17.91)
Yeah.

Idan  - 911 Restoration (08:22.763)
Huh?

Christian Brim (08:36.238)
You know, I could I attribute a lot of my success to the franchise system because of course I was 27 at the time. So I didn't know anything about anything. But you know, franchises are are very powerful. I had john Hewitt on this show. I don't know if you're familiar with him, but you need to go and listen to his his episode on this podcast because it's fascinating he he started

Jackson Hewitt, which was a preparation service franchise, built it to like $500 million and got out of it. Then he started after his non compete was over. He did Liberty tax service, which was exactly the same thing. built it and sold it.

Idan  - 911 Restoration (09:26.869)
Okay.

Christian Brim (09:33.042)
And that now he has like five different franchise networks that he he has, one of which is a tax service, but his his fastest growing is the mobile pet grooming. And his whole you know, this guy's, I don't know, 7065 somewhere in there. His whole purpose, you know, he he wants to create millionaires like his whole thing is to help the business owner

become successful and share that American dream and someone in his position who's made more money than he could ever spend could stop but that's that's not his purpose his purpose is to help others and so I would I would strongly suggest you and the other listeners go listen to that because he really is like I had never heard of him and I'm like how have I there's nobody that has

Idan  - 911 Restoration (10:23.639)
Yeah, absolutely.

Christian Brim (10:32.706)
built to half a billion dollar franchises and sold them in America like this guy is should be on the front page of magazines and I've never heard of him right anyway so this this podcast is is about some of the darker sides of entrepreneurship that people don't talk about so what what in your journey

Idan  - 911 Restoration (10:41.409)
Yeah.

Christian Brim (11:02.324)
led you to this exploration of self awareness. What what happened?

Idan  - 911 Restoration (11:11.895)
So a year or two after I moved here, or maybe three years after I moved here, I had a point that I came here, I saw good growth from the carpet cleaning, going to the restoration, and I tried to break through a ceiling. I wanted to be able to make more money. So in my childhood, I went through a lot of...

you know, a little bit of up, my parents doing good and then crushed again. My parents doing good and then crushed again, right? So I went through that a few times and I saw the suffering and the pain and you know, family fights and all that. I, yeah, so we farmers, right? So we, grew up in Agnes in a farm in Israel, so entrepreneur, but yeah. So my dad was a much better farmer than entrepreneur.

Christian Brim (11:49.887)
Were they entrepreneurs? Were they business owners? Okay, okay.

Christian Brim (11:57.794)
Yeah, okay.

Idan  - 911 Restoration (12:02.647)
Right, it was a type of guy that he put his fingers in the soil and like he knows what's missing and he knows what the plan needs. That's type of the intuition he had. So I had this idea that, you know, I don't want this suffering and I need to make a lot of money and this is how I'm going to make my parents happy. Right, that's how I'm going to do it. So I came here and I was very determined, like I need to break. I need to be able to make a lot of money because enough with this suffering. Right, and I hit a certain ceiling.

Christian Brim (12:20.11)
Mmm.

Christian Brim (12:29.365)
Mm-hmm.

Idan  - 911 Restoration (12:31.447)
So let's say the ceiling was $100,000 a year. Now.

one point when I tried to break through with one company, it didn't really work and I felt great because I figure out a lot of the lead generation and here and there, I start going into other partnerships and I tried this and that and here and I worked harder and I worked much, much harder. And I had a period of time when I felt like everything is crushing, like nothing is working. It doesn't matter what I'm doing, I'm keep hitting the same ceiling or even going lower again. So at one point, I remember,

Christian Brim (12:53.12)
Mm. Mm-hmm.

Idan  - 911 Restoration (13:02.263)
was actually in my car driving down and I had another phone call. It was another bad news and I'm like, oh, like what's going on here? How can it be? Like I'm doing everything right. I'm working harder. I have the goals. I have the clarity. I'm going, going, going. I'm reading all the books and I'm trying to do everything right. And then there's a moment that I was like, you know, there is something else that is operating here and I'm just not aware of it.

There's something else going on here, but I'm not seeing, I'm not, I'm not able to really understand, but I'm aware that there's something else in play. And that got me for a second to, let go for a second. And then I remember I heard something on the, I think maybe it was on YouTube or the news. Somebody says, before you trying to figure out the world outside of you, try to figure out the world inside of you. And I'm like, what do mean the world inside of me? Now before that for me life black and white.

Christian Brim (13:31.907)
Yes?

Christian Brim (13:37.869)
Mm-hmm.

Christian Brim (13:54.605)
Mm-hmm.

Idan  - 911 Restoration (13:59.243)
We come here, we go, you make a lot of money, that's what you do, we're done. Black and white. But then when I heard that sentence, I'm like, inner world? What do you mean inner world? This the world. But that got me to start exploring. What do you mean by inner world? Right, before that I had no interest in any spirituality, any inner, none of it.

Christian Brim (14:04.6)
Right.

Christian Brim (14:10.062)
Yeah.

Christian Brim (14:13.997)
Yes.

Christian Brim (14:23.234)
Yes.

Idan  - 911 Restoration (14:23.945)
And that now I start paying attention, how, okay, there is a certain feeling that comes up in a certain situation. Okay, what is this feelings? What triggered these feelings? And then I got into dream analysis and doing deeper meditation. And I went through inner engineering and spent some time with psychoanalysis. And one of the things that I start paying attention is I have this certain belief system, certain ideas that I'm holding.

Christian Brim (14:31.352)
Yes.

Idan  - 911 Restoration (14:53.849)
about life and how things are supposed to be and I'm not even aware of them. So I'm interacting with life and I'm going about life without even with zero awareness of where did I even get these ideas.

Christian Brim (14:58.414)
Yes? Yes.

Christian Brim (15:05.6)
Yeah.

Idan  - 911 Restoration (15:07.125)
And then I start seeing, I have a certain capacities, right? So everybody, all of us, we have certain capacities, right? Capacity to think, capacity to understand, capacity to be creative, the capacity to connect with other people, right? So through my exploration, as I make more things, more of the unconscious conscious, then I start finding that space between me and my thought.

me and my operating system. And that space, so I spend some time in that space and being aware of the thoughts and everything that's going on and emotions, sensation and all that. And then I said, what will happen if I just gonna keep my focus on what is aware of the space?

Just stay there. Just be aware of the space. Be aware of the space. And I just practice it all the time. Just be aware of the space. And then at one point, a few years later, you know.

Christian Brim (16:06.382)
So let me clarify real quick. What you're talking about there is the space between your subconscious programming beliefs, feelings, and your conscious thought. Is that what you're calling the space?

Idan  - 911 Restoration (16:22.455)
So let me clarify with the example that you gave. You said that sometimes instead of grabbing your phone, you're just looking through the window and you see how your monkey mind trying to get you to pick up the phone or to do something because he wants to create something, right? Your ego, your monkey mind trying to get attention. Who is the one that is aware of the monkey mind?

Christian Brim (16:45.187)
Me.

Idan  - 911 Restoration (16:46.495)
Okay, so now if you go a little bit deeper into exploration is who is really you that is aware of everything that change and happen, right? So there's a part of you that always aware and there's a part of you that always change. But if there is, if there's a part of you that always aware, what would wouldn't be here, you wouldn't have this constant clear awareness. You wouldn't be aware of the changes. You will just be lost in the changes constantly.

Christian Brim (17:01.059)
Yes.

Christian Brim (17:14.146)
Yes.

Idan  - 911 Restoration (17:15.051)
So that part of you that is aware, that's if you learn how to sit here. Just stay in that part of awareness. Just see, I have a thought that comes, thought just left. And now a new thought came in and I grabbed the thought, now I'm getting lost into the story.

So we can sit here together and we can be aware that, let's say we worry about paying the bills or payroll or whatever everybody out there is worrying about, right? I can have the thoughts that come up, this thing is coming up and we're worried about it. I can just be stay here and be aware of it without getting lost in it, or I can now get lost in the thoughts. I'm giving that thoughts a lot of attention and then I'm getting lost in it.

Christian Brim (17:31.715)
Yes?

Christian Brim (17:49.678)
Mm-hmm.

Idan  - 911 Restoration (17:59.895)
Life are not working for me and this is hard and this is because of the government and this is because of the city And it's difficult and my wife and my kids now we're getting lost in the story If you if we just learn this moment of awareness and we're staying here now you bring more awareness to it and you recognize Now a human being there's a lot of research out there about it. Think about I know we're between 60 to 80,000 thoughts a day

Christian Brim (17:59.928)
Yes.

Christian Brim (18:30.445)
Sounds right.

Idan  - 911 Restoration (18:31.511)
95 if not 99 % of the thoughts are the thoughts of yesterday. It just keeps repeating the same way that our heart is working, everything is working, our mind is going, those thoughts keep going again and again and again and it's the same thoughts of yesterday and before and before. So what we do, we live in a cloud of thoughts that is the same thoughts as the past.

Christian Brim (18:37.581)
Mm-hmm.

Christian Brim (18:54.648)
Mm-hmm.

Idan  - 911 Restoration (18:54.879)
So we're not even being seeing what is happening right now. We're not even seeing what is in front of us. We only see the meaning of what we give to what is in front of us. Right? So we are constantly lost in the stream of thoughts and the ability to sit in that awareness. Now you're stepping out of the thought.

Christian Brim (19:00.621)
Yes.

Christian Brim (19:05.794)
Yes, I would agree with that.

Mm-hmm.

Christian Brim (19:16.876)
Yeah. So when I became a certified master coach, my instructor, our instructor talked about this, process, which he called releasing. And, it was essentially when you had a thought or a feeling that was negative that you would imagine it.

as a balloon in front of you and that you would release it and let it go. And then when that thought or feeling came up again, you just repeat the exercise. But the point of that was that because you could release it, it wasn't part of who you were. Right. And I think that's, that's very similar to what, what you're saying is, is that who you are is, is separate.

from those thoughts or feelings and being aware of yourself and separate from those things is very empowering. It's a hard skill to master. I mean, I still struggle with it. I think I'm better at it, but it speaks to this identity. Now you use the word spiritual.

So I'm going to go down that road and ask you, you do you attribute anything divine to that? that is that would you call that your your soul? Would you call that your consciousness? What? How how how do you intertwine your spiritual belief with that understanding?

Idan  - 911 Restoration (21:11.071)
Yeah, so my...

There's absolutely some from my experience, it's all divine and you are an awareness, a point of awareness within this divinity. Right? So when you're a point of awareness within the whole,

You are part of the whole, you are extension of the whole, right? But there is a point of view, point of awareness in it. And within that awareness, everything else plays, right? So most people live in a world that from their perspective, there is you, there is me, there is maybe God for some people, maybe not, and then there is earth, right? Nature.

Christian Brim (21:43.256)
Mm-hmm.

Christian Brim (22:02.702)
Mm-hmm.

Idan  - 911 Restoration (22:03.457)
That's kind of how we are brought as kids. That's what societies keep telling us. The material world is the center of everything. So we live in a constant sense of separation. There is you, there is me, there's maybe God, there is nature, there is luck, there isn't enough, we are not connected, we are separated, right? So we need to learn how to be kind, we need to learn how to be all that to each other. From my experience, there's only one thing.

Christian Brim (22:13.901)
Mm-hmm.

Idan  - 911 Restoration (22:33.343)
And this one thing shows up as different things. There is no separation.

Christian Brim (22:37.454)
Okay.

Christian Brim (22:40.814)
So you sound, I'm gonna throw this out here. You sound, if you might be almost a Kabbalist. Are you a study of Kabbal? Okay.

Idan  - 911 Restoration (22:53.003)
Yeah, Kabbalah, I study many different, but really the biggest thing for me that makes the biggest change is things that I experienced on my own.

Christian Brim (23:04.738)
Mm-hmm. Mm-hmm.

Idan  - 911 Restoration (23:06.111)
Right, yes, there is amazing teaching out there that talk about it. And also science today at the point, science today saying we cannot really explain how we see the material world. Because when we go in, we see that most of it is actually empty space. Yeah, so.

Christian Brim (23:23.712)
Yeah, which is crazy. So I'm curious. Do you consider yourself a practicing Jew or no?

Idan  - 911 Restoration (23:35.319)
I love tradition, right? So I look at it as a tradition part, but for me, religion is to some degree is a limitation. There's some level of dogma in it. So I'm not necessarily that, you know, I don't experience it that way.

Christian Brim (23:38.605)
Yes.

Christian Brim (23:46.734)
Mm-hmm. Mm-hmm.

Idan  - 911 Restoration (23:55.113)
I see yes there is religion, yes that thing exists. I love tradition because I love on Friday dinners sitting with my family and the holidays and the celebration and the food and the smells and everything that comes with it is amazing and I think bringing tradition to your home also creates some good sense of...

family and security and sense of you are part of something bigger that we celebrate together, right? So I love tradition, but I'm not necessarily see myself as this religion or that religion. think there's a first, the deep known in our understanding of what actually happening here. And then at that point, if you want to play as part of religion, at that point, religion become more of a dogma, more of a limitation than anything else.

Christian Brim (24:26.701)
Interesting.

Christian Brim (24:34.999)
Yes.

Idan  - 911 Restoration (24:43.895)
from my experiment.

Christian Brim (24:43.906)
Yeah. And I think that you can take this idea of self strictly, you know, what we've been discussing and that separation of who you are from your thoughts and feelings and even your actions. I think you can take that from a strictly secular or scientific standpoint. don't think you have to have spirituality as part of it.

for me, the reason why I asked about Kabbalah is my, my business coach of three years is, an Orthodox Jew. He, he was a rabbi before he started coaching. and, he's also a Kabbalist and I really didn't know anything about it until he and I started discussing it. But you know,

He and I have had lots of, of conversations about, the spiritual elements of, of work. so like for me, you know, I,

I struggled for a long time trying to keep those two separate, right? you know, my, my, my beliefs about God and, and how I, pursued that I kept separate from the business. And, and the funny thing about that was, was I always felt like the, the, the highest and best thing that I could be was a person of integrity.

And to me, integrity means that you're the same person, whether you show up at church or synagogue or at a social event or a business, like you're the same person. Right. And, and so I struggled with integrating those two, but, an interesting thing happened about six months ago when I removed that barrier, it was a barrier I had put up.

Christian Brim (26:55.5)
I never hid my faith. never, but I never integrated it either. But once I did that, once I said, you know, I'm not going to worry about talking about spiritual matters in the workplace or in business conversations. Once I removed that barrier, I felt like God just opened the doors and all of these people came into my life completely

like I had nothing to do with it. I had no, I didn't go looking for these people. I didn't put myself in different situations. but all of a sudden all of these people that were, similarly minded showed up and, I'm like, huh, okay. I, I get it now.

Idan  - 911 Restoration (27:49.835)
Yeah, yeah, it's such a... Because I had a lot of struggle myself in the beginning is how do I integrate both, but at one point it was very clear to me that everything is an expression of what I'm holding.

Christian Brim (28:07.811)
Yes?

Idan  - 911 Restoration (28:08.055)
And when we bring all of us, when we take something and we say, no, this part of me I'm not gonna bring into here and this part of me is separate, what we do is we're basically lowering our own frequency. So we are operating from a place of that doesn't belong here. We let our mind create that separation again.

Christian Brim (28:27.565)
Yes.

Idan  - 911 Restoration (28:27.671)
When in reality we cannot really separate who you are, what you're holding, your point of awareness is whole. The only thing that's trying to break it down or separate it or put it down is the logic mind that tries to reason through everything. So the moment that we bring all of us into it, now we operate in a higher frequency and now the reflection that we get back from reality is different. That's why now, oh, new things are starting to show up.

Christian Brim (28:32.834)
Right. Right.

Christian Brim (28:39.789)
Yes.

Yes.

Christian Brim (28:51.757)
Yes.

Idan  - 911 Restoration (28:54.763)
That was a part of my process as I shared when I tried to break that ceiling and I couldn't. The moment that I was able to see some of my limitation or some areas that I'm putting part of myself aside and not really showing up fully and having the courage to go in and let go of some of the anchors that hold me down.

Things shifted in my life not because I worked any harder or I tried harder. I just showed up. I held higher frequency.

Christian Brim (29:26.06)
Yes. I, there's, this is may seem unrelated, but stick with me. there, there's a book called alchemy by Rory Sutherland. and it's, it's ostensibly a book about, marketing. but really what it is, it is a, treaties on, how the age of reason, has failed us. because in the marketing space, it's

very clear that people don't act rationally, right? They don't act logically. And so he was talking about all the ways, you know, since the Renaissance, we've kind of been skewed to this thought that if we just have more understanding, if we have more rational understanding of things, then we'll some at some point get it. But he goes through in the book,

both in marketing examples and non marketing examples about how that approach is inherently limited. Like, he's not he's not saying that you we shouldn't be rational and that we shouldn't use logic. But there are some things that logic can't comprehend that are illogical by nature. And, you know, you have to get beyond the rational to really understand humans like, you know, because

Idan  - 911 Restoration (30:47.158)
you

Christian Brim (30:53.038)
again, we don't act rationally. So I think that's a good book for everybody to read just because it's very insightful.

Idan  - 911 Restoration (31:04.395)
Yeah, I will read it and I think it's absolutely, it's so important to be aware of the limitation of our rational mind, right? Because also it's, if we don't bring enough awareness, the rational mind, the reasoning that you are using, it's really based on some...

so much unconscious ideas that we're not aware of and we're just recycling the same thought, the same patterns again and again and again. what I found in my experience, the rational mind, it's even pushing me further away from what is it that I really need to experience and process.

Christian Brim (31:30.786)
Yes. Yes. Yes.

Christian Brim (31:38.647)
Yes.

Idan  - 911 Restoration (31:51.243)
The rational mind always going to come up with stories of why it's their fault that I'm feeling this way. And the rational mind will do everything to protect me from we experience the same trauma.

Christian Brim (31:51.352)
Yes.

Christian Brim (31:54.755)
Yes.

Christian Brim (32:05.602)
Yes.

Yes.

Idan  - 911 Restoration (32:08.671)
Right? So it's constantly moving me further away from who I really am and the fullness of who I am. Right? It's like seeing kids today and you know, I have twin girls, 16 years old and my boy is 14 and I'm seeing the what? I know, I know.

Christian Brim (32:22.53)
God bless you. I said God bless you.

Idan  - 911 Restoration (32:28.363)
Crazy. But you start seeing how they're building these ideas of who they are and who they're not based on interaction with the world and with the kids and the reflection that they see and they're coming up with these ideas. And if you don't create a good space for them to process these ideas and play with them and explore them a little bit, at one point, that's it.

Christian Brim (32:46.894)
Yes.

Idan  - 911 Restoration (32:58.327)
rest of their life basically they're gonna keep reasoning through everything because of certain ideas that they took in unconsciously.

Christian Brim (33:06.616)
Yes. Yes. Yes. And, and I think the way, the way I discovered this was it was essentially after a lot of trial and mostly error. I, I came to the point where it was like, okay, I had to ask the question why, why am I acting this way?

Why am I feeling this way? Why, you know, like, because like you said, like, you, you, you feel like you're doing everything right, right? Your rational brain says, well, this is what you need to do. And so you do those things and you don't get the results. So you're like, I don't know. And, what that led to is exactly what you're, you're, you're talking about is, taking this, this feeling, this belief, out of this,

out from underneath the subconscious and and sit with it like okay, why am I feeling this way? I don't like feeling like this. You know, and it's an uncomfortable position to be in. And that's that's why most people avoid it. And and the default to what you said is, well, it's it's something outside of me. It's it's someone else. It's some circumstances, it's

it's x, y, z. It's not me. But that's your brain protecting you because it can't be you because then if it were you, then you would cease to exist like you're right. And, and that that process is hard, but it is absolutely necessary. Again, if you if you want to throw everything that he done and I have have said out the window, if if you don't want to

hear about energy or God or any of those things. Do it because you don't like where you are and what your efforts have produced. Like if you've tried everything else, just try this exercise of asking yourself, why, why do I feel this way? Why am I acting this way? Why am I saying what I'm and, and do the work.

Idan  - 911 Restoration (35:10.337)
Yeah.

Idan  - 911 Restoration (35:28.021)
Yeah, yeah. So the way absolutely, I'm a thousand percent. So when I get to work with, know, franchisees, other entrepreneurs, just people, the way we play with it, and I'm saying, let's assume that everything is happening for you and not to you. Everything is happening for you. So whatever you're feeling, whatever...

happens to you in everyday life that you don't like that trigger a certain feeling in you it's really what it does is the universe showing you hey you're still holding to something and the something that you're holding we're trying to help you so you can release it so more of you can come to life right so

Christian Brim (36:11.63)
Mm-hmm.

Christian Brim (36:16.035)
Yes.

Idan  - 911 Restoration (36:16.735)
Seeing everyday life is a reflection of things that I'm holding that I don't like. So let's say, you know, every time that I go to a meeting when somebody is saying a few things, it gets me super triggered and I cannot stand it. Every time that somebody talks about his mom or his dad or anything else, I'm getting so triggers and it's pissing me off. Okay. Say thank you first of all, because this is an opportunity for you to release something that is holding you back.

So now we're changing the attitude toward it. it's happening for me, it's not happening to me. Okay, first of all, I need to say thank you. So when somebody say thank you when something happening for him, it goes away from the victim from trying to fight it into more openness. And now the process start, right? And this is how when we work with a group sometime is I'm describing it to them in this way. Let's imagine there's a river.

Christian Brim (36:49.016)
Yes.

Christian Brim (37:02.274)
Yes. Yes.

Idan  - 911 Restoration (37:13.719)
And in the river there is rocks that kind of stop the flow of the river. And every time that the water hit the rock there is a splash of water that comes up. The splash of water is you being triggered, is the constant thoughts that keep coming up. And if you don't like the thoughts, what we need to do is we need to remove the rock from the river. And the way we remove it, first of all we just need to see that there's a rock in the river.

Christian Brim (37:33.154)
Yes.

Idan  - 911 Restoration (37:38.891)
And that's the reason you keep getting the same splashes again and again. The moment that you recognize there's a rock underneath the splash, that 90 % of the work. That's why we were just bringing light to darkness, the dark gets released. And when the river now is flowing, there's more life energy go through you. Now you're gonna operate from a different perspective. You're gonna be more open.

Christian Brim (37:48.728)
Yes. Yes.

Idan  - 911 Restoration (38:03.479)
because you don't need to keep holding all these rugs and not even ignoring the rugs even, right? So.

Christian Brim (38:09.482)
Yeah, a lot of what you're describing reminds me of the drama triangle versus the empowerment triangle. Are you familiar with the drama triangle? So I guess it was created back in like the sixties, actually on Broadway in the theater. But it was a paradigm to describe this victim mentality. you

have a persecutor, someone that is telling you that you're not doing something right or you need to be doing something different. And so, you know, they're oppressing you and then you go to somebody else and they basically commiserate with you and tell you, yeah, that's awful. That's happening to you. You shouldn't have to be going through this. And so that's the drama triangle.

The reverse of that is the empowerment, which is rather than seeing yourself as a victim, seeing yourself as an empowered person with agency to control what goes on. And now that that persecutor becomes a challenger. So it's not that they're telling you what you're doing is wrong. They're calling you to some accountability to be better to improve yourself, right?

And that person that was telling you, yeah, you're, you're the victim is now more of a coach where they're saying, okay, what, what is, you know, to your, to your example, what is this rock? How do you remove it? How, know, it's, it's, it's an interesting way to describe what you essentially have already described.

Idan  - 911 Restoration (40:01.173)
Yeah, yeah, and it's powerful. I really think that this is the work. This is the work, right?

Christian Brim (40:06.722)
Yes. Yes. And I, and I think that entrepreneurs go through those challenges. know, when it's like, when things are going well, you don't, you're not pushed to change anything. Right. Right. It's, only when you, you reach some obstacle that you, you, you're forced to go through this work. And it's, I think

We as the entrepreneur, as the owner, are the limiting factor. You know, we have to do the work for ourselves so that our business can go further. If we're not willing to do the work, it's not the business's problem. It's my problem. And that's what my experience has been.

Idan  - 911 Restoration (41:00.481)
Yeah, absolutely. You know, I had a group of 10 of our franchisees that I worked with for a day and a half. you know, everybody in different place in their business, know, 300,000, half a million and more and on and on. Everybody go through their own thing. And it took about two hours to get to the point that everybody have the insight that they are responsible for everything.

Christian Brim (41:26.988)
Yeah. Yeah.

Idan  - 911 Restoration (41:28.499)
It took about two hours of back and forth, right? Because we need to break through this victim, they need to get more inside themselves, they need to see other people responding the way they're responding so they get their reflection. But there was a special moment that everybody like, holy shit, this is really me.

Christian Brim (41:39.821)
Yes.

Idan  - 911 Restoration (41:50.249)
is the way I'm seeing the business, is the way that I'm interacting, is the way, the thing that I'm putting. And for people, when people's getting it, you see for 10 minutes, everybody's like sitting there holding their heads like, wow, okay. Yeah, yeah.

Christian Brim (41:50.349)
Yeah.

Christian Brim (41:55.32)
Yes.

Christian Brim (42:01.258)
Yeah, it's a complete paradigm shift. It's like the way you saw the world. It's like everything comes into focus or out of focus. mean, it's just like that. It's like,

Idan  - 911 Restoration (42:11.179)
Yeah.

Idan  - 911 Restoration (42:14.603)
Yeah, I have so many stories of, know, entrepreneurs getting to the point that they made a decision in their mind, I cannot build a business. It's in my town, I cannot find good people, everything is hard here, I need to close. They're kind of getting to this point. And having half an hour conversation to a point of, let me help them see what is it that they don't see.

Christian Brim (42:42.915)
Yes.

Idan  - 911 Restoration (42:43.519)
It's not so much me preaching them how to build a business. It's more of, can you walk me through your thought? Can you walk me through what you actually do when you walk into your office? And you see how they're, and exactly the same thing with me. You see how we're going through and we're just getting lost with our own stream of thoughts so we don't even see our own behavior. We thought that this is how you do things.

Christian Brim (43:07.65)
Yes.

Yes. And I think that the real coach is not someone that comes in with a formula to say, this is what you need to do to be successful. The real coach is one that helps you see what was already inside of you. And you realize that the answer was there all along.

Idan  - 911 Restoration (43:31.425)
Yeah.

Christian Brim (43:33.607)
And and you're like, you're brilliant. Like, no, I just I just helped you see what was there. Yeah.

Idan  - 911 Restoration (43:36.631)
Thank

Exactly, That's what I'm hoping, right, is the shift that... Right, so what I'm trying to bring in, it's exactly the same thing with my experience, and that's why I have this freedom behind me, is the...

because we are so conditioned to live life from the outside in, right? So society told us, this is what we need to reach a success. Okay, so I wanna be successful. So what is it that I need to do to be successful? What's gonna make me the most amount of money? Okay, that, okay, that's what I'm gonna do, right? So I'm always gonna pay attention to the outside world. I'm always gonna chase the next shiny objects. I'm always gonna try and hopefully one day when I'm gonna be able to reach that mountain, that level of success,

Christian Brim (44:19.437)
Mm-hmm.

Idan  - 911 Restoration (44:26.329)
I'm gonna feel fulfilled and I'm gonna feel great and it's gonna be happiness and everybody's gonna love me and everything and we know more than often that you reach the top of the mountain and you're saying Why did I why it's still feel empty here? I have good friend that reach beautiful level of financial success and we sitting at dinner is like why it's still very It's empty here

Christian Brim (44:43.746)
Yes.

Christian Brim (44:53.634)
Mm-hmm.

Idan  - 911 Restoration (44:54.473)
Why I still cannot see, why I cannot find my peacefulness? Because I thought I reached everything, why it's not there. And then it takes some time and you get them to the point that your peacefulness and joy and sense of being who you are was already there. You didn't need to go and reach that to have that feeling.

That's why I'm talking about the space, right? Now it's great that we do have external and things are moving us, right? So we are getting out there because that is a great way for us to see what we're really holding within ourselves, right? If you were on that on by yourself on an island, you can think whatever you want to think and everything goes, right? Because there's nobody there to tell you, no, I don't think so, right? Or reflecting something back to you.

Christian Brim (45:42.561)
right.

Idan  - 911 Restoration (45:45.781)
Because everything goes, I'm on my island, I can live in my own thoughts, I can live in my own ideas, and I don't know if they're right or wrong or what's going on with them. Because I have zero reflection. But when we are with people, and we try to build something, now it's an opportunity for us to start seeing, wait a second, I want to create A, but I keep creating C and F. What's going on here?

That's giving us the opportunity to go out there and use the reflection so we can see more of who we are. So I think there's a beautiful gift in it, but as long as we start from the inside first.

Christian Brim (46:23.222)
Yadon, I feel like we could go on for hours, but unfortunately our time is up. I appreciate very much your experience here and your insights. How can people find you if they want to learn more?

Idan  - 911 Restoration (46:37.483)
Yeah, so if you want learn more about the franchise, then it's 911restorationfranchise.com. Overall, I'm more active on LinkedIn, and my name, I-D-A-N, Speiser. It's unique enough, so everything will just come up. And yeah, and thank you very, very much. This is a great way to open this morning. This is great conversation. I really enjoyed the time with you. Thank you, thank you.

Christian Brim (46:50.188)
Not a lot of them out there.

Christian Brim (47:00.334)
It was my pleasure. Listeners, if you like what you heard, please rate the podcast, subscribe to the podcast, share the podcast. If there's something else you'd like to hear on the show, please shoot us a message and we would love to help bring it to you. Until then, remember you are not alone.

Christian Brim (47:25.72)
Thank you, sir.

Idan  - 911 Restoration (47:28.257)
fun.

Christian Brim (47:29.229)
It was good, very good. I'm actually going to connect you.