The Chris Project

I'm Louis Kim—child of Korean immigrants, Founder of Yusan Capital, and living proof that entrepreneurship is a deeply spiritual endeavor.

Born between two worlds—American by birth, Korean by soul—I spent my early years chasing the traditional metrics of success. Building businesses. Closing deals. Following the immigrant dream my parents sacrificed everything for. I've structured over $50M in individual transactions, built companies, and mastered the conventional playbook.

Then life brought me to my knees.

Through profound personal crisis, I discovered something revolutionary: the deepest business strategies emerge from the deepest inner work. My journey through plant medicines and sacred practices didn't just heal my wounds—it transformed how I see capitalism itself. These experiences, revealed that business isn't separate from spirituality. It IS spirituality in action.